Statement
The analytics system shall define a shared event taxonomy (page_view, cta_click, form_submit, search_submitted, search_result_clicked) dispatched via a centralized trackEvent function that routes to the dataLayer in GTM format. Event payloads shall follow privacy-safe conventions (no PII, no raw search query text).
Rationale
Centralized event dispatch ensures consistent payload formatting and consent gating. Privacy-safe payloads align with §18/§20 privacy model. Delivered by WP-C11.
Topics
Owner: analytics-privacy
Applies To
- Analytics & Consent DOC-00044
- CallToAction DOC-00098